On June 3, according to Pinduoduo news, the National Copyright Administration recently held the "2021 China Network Copyright Protection and Development Conference." Xu Dandan, vice president of Pinduoduo, said at the forum that knowledge inclusiveness is one of the platform’s long-term strategies and has been introduced More than 2,700 large-scale publishing houses, book companies, and brand merchants have upgraded their governance strategies to combat pirated books.
According to the "Report on the Development of China's Online Copyright Industry in 2020", the market size of China's online copyright industry reached RMB 118.73 billion last year, a year-on-year increase of 23.6%. "E-commerce platforms have great responsibilities in the protection of intellectual property rights," said Wu Shulin, executive vice chairman of the China Publishing Association. At present, the share of e-commerce in the mass book market has exceeded 70%.
"In the past year, more than 400 million people used Pinduoduo to'Pin' knowledge, especially in rural areas, where the number of book purchase orders increased by more than 180% year-on-year." Xu Dandan said that in accelerating the development of the market for affordable and legitimate books, Pinduoduo has joined the group. Publishing houses and book dealers established the "Fair Price Genuine Public Welfare Alliance" and signed agreements with many institutions to jointly promote the fight against copyright infringement and pirated books. In terms of technical means, the platform's R&D investment in 2020 reached 6.892 billion yuan, an increase of 78% year-on-year. Through algorithm model upgrades and improvement of governance strategies, the accuracy of identifying and investigating illegal stores was continuously improved, and the traffic was directed to high-quality, Reputable brand shops. (Reporter Qin Shengnan)